Apex Overland
Big landscapes first, then tours, destinations and a fleet the operator updates itself.
- Design & branding: Web design
- Design & branding: Frontend
- Design & branding: Tour catalogue
The task
Apex Overland runs remote camps and overland trips across Kazakhstan and Central Asia. It needed a website in English first and Russian second that shows the destinations, the fleet and the ways to stay, and that the team can keep up after handover.
What we did
Jean Ivanov designed and built the site around large landscape and camp imagery. Tours, destinations and vehicles each have their own content collection, so the operator maintains the catalogue after handover. Some images are art-directed visualisations of the offer, not photographs of past trips. The site is live at apexoverland.kz.
Credits
- Jean Ivanov
- Website design and frontend