Bestee

Project
Beauty marketplace
Deliverables
Brand book and website
Year
2026

Identity, colour, packaging and campaign pages in a 28-spread brand book, then the store's website.

  • Design & branding: Identity
  • Design & branding: Brand book
  • Design & branding: Packaging
  • Design & branding: Interface design
  • Development & gamedev: Frontend
  • Development & gamedev: Backend

The task

A beauty marketplace needed an identity that could carry a store, an app and campaigns without falling apart, and the store itself.

What we did

Jean Ivanov designed the mark, colour, type, packaging and campaign applications and collected them in a brand book of 28 spreads. He then designed the website's interface and built its frontend; Irlen Turlykhanov develops the backend and the frontend, and the site is still being built.

Credits

Jean Ivanov
Brand design, art direction, interface design and frontend
Irlen Turlykhanov
Backend and frontend