Robotaxi Launch
By day a polite city of robotaxis, by night a DJ stage with dancing rovers: every screen of launch day, down to the countdowns and the team's badges.
- Design & branding: Art direction
- Design & branding: Screen graphics
- Design & branding: Badges
- 3D & AI: 3D rover
- 3D & AI: AI video
- Video & production: Production
The task
On 24 September 2026 Yandex Qazaqstan launched robotaxis and delivery rovers in Almaty. The day needed a full screen programme: a main LED screen and two side screens, a calm part for the speeches and an evening part with a DJ, all in the look of two Yandex brand books. From brief to show there was less than a week.
What we did
Jean Ivanov built the idea around a polite city: robotaxis and rovers share a street Almaty people recognise, under the mountains and the TV tower, in the turquoise and silver of the brand books. Miras Nurgazin generated the day loop in AI video and refined it with Jean, down to the logo and the robotaxi's turn signal. For the evening Jean made a DJ stage where three rovers dance around a robotaxi, built on Irlen Turlykhanov's 3D rover. On top came a five-second countdown before the rover drove out, transitions between sources, a live logo, and printed badges and lanyards for the team. Aziza Kadri produced the job with the Yandex team.
Credits
- Jean Ivanov
- Art direction, screen graphics, badges
- Miras Nurgazin
- AI video of the city loop
- Irlen Turlykhanov
- 3D delivery rover
- Aziza Kadri
- Production