Colossus
One monochrome voice for a 3,200 m² venue, a logo that is never recoloured and six colours for the seasons.
- Design & branding: Identity
- Design & branding: Brand book
- Design & branding: Seasonal palette
- Design & branding: Social posts
- Design & branding: Branded clothing
- Design & branding: Presentations
The task
Colossus holds concerts, corporate events and festivals in a former printing house in Almaty and runs its own festival JAR and the JILT party series. All of them needed one voice, and the venue needed decks for event organisers, brands and investors.
What we did
Jean Ivanov and Kirill Kozlovsky made the identity and the brand book: a monochrome palette from white to graphite, a logo that is never recoloured, headlines that mix upright and italic type, and six seasonal colours that let the brand change its clothes between seasons without losing its face. Jean then set the venue's 1920×1080 decks in the brand book's look: the events deck, seventeen slides in Russian, English and Kazakh, and a commercial proposal.
Credits
- Jean Ivanov
- Identity and brand book, co-author; presentations
- Kirill Kozlovsky
- Identity and brand book, co-author