OIYNUP

Project
A learning game for children in Kazakhstan
Deliverables
Brand, characters, worlds and game
Year
2026

Maths, languages, coding and more, played as races, mazes and battles by three shape heroes.

  • Design & branding: Brand
  • Design & branding: Characters
  • Design & branding: Worlds
  • Design & branding: Game interface
  • Development & gamedev: Game development
  • 3D & AI: Game film

The task

OIYNUP turns school subjects into play for children. It needed a brand children love, heroes they want to dress up, worlds to run through, and a game that grows season by season.

What we did

Jean Ivanov leads design: the brand, the three shape heroes and their skins, six biomes around the home base, and the game interface. Irlen Turlykhanov leads development in Unity. The latest build adds a placement level that works out where each child should start, English and Kazakh, a seasonal battle pass, daily tasks, experience and nicknames, a redesigned interface and five new level types. The AI companion and motion recognition come next. Miras Nurgazin made the game film that shows the heroes running through the worlds.

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Credits

Jean Ivanov
Design lead: brand, characters, worlds, interface
Irlen Turlykhanov
Lead developer
Miras Nurgazin
Game film