GoodBridge
Four petals and a pattern for each service, from the letterhead to the landing page.
- Design & branding: Identity
- Design & branding: Brand book
- Design & branding: Web design
The task
GoodBridge is a platform for the forms and surveys companies use with their staff and customers. It needed one visual system for the brand, the website and the way the product is explained.
What we did
Jean Ivanov built the brand on the idea of a bridge between a business and the people it wants to understand. The website shows the product at work: the interface, a sample questionnaire and the steps from making a form to getting an answer. Colour, modular shapes and service patterns let the same parts make a presentation, a product guide or a social post.
Credits
- Jean Ivanov
- Design and art direction