JAR

Project
Indie and alt-rock events in Almaty
Deliverables
Our own event series and its brand
Year
2025

Not concerts but cultural events: indie and alternative rock in Russian and Kazakh, new Almaty bands live on stage.

  • Video & production: Concept
  • Video & production: Event organisation
  • Design & branding: Logo
  • Design & branding: Identity
  • Design & branding: Posters
  • Design & branding: Presentations

The task

JAR is Jean Ivanov's own series of indie and alt-rock nights in Almaty. JILT brought new DJs to the public; JAR brings new bands and fresh names.

What we did

Jean Ivanov and his team run JAR from the idea to the night itself: the concept, the venue and the stage, the bands, the light and the people who come. Jean also made the brand: the JAR mark with its burst, the posters and announcements for every night, the badges and the decks for partners. The first JAR opened on 2 August 2025 at Asylum Almaty with six local bands, and JILT carried the night on until morning.

The JAR mark in a black-and-white burst
The poster of the first JAR, 2 August at Asylum Almaty, with the line-up
A JAR night: a guitarist on a blue-lit stage and the crowd
A slide of the JAR deck: not concerts but cultural events
A band under the tent stage, the audience in front
The poster of JAR on 23 March at Colossus, the mark in chrome
A guitarist in orange light
A teaser for 2 August: the mark in a yellow burst on red
A slide of the JAR deck about the night at Asylum Almaty
The dance floor in orange light
The JAR mark on a red burst
The poster of a JAR × JILT clubshow with Petar Martich
The tent stage in red light
The JAR mark in chrome among metal flowers
A band on a violet-lit stage
A line-up badge: dude on the guitar
The organiser badge
A singer with a guitar under the lights
A slide of the JAR deck: the line-up
The crowd in blue light
A singer in violet light
The stage from the crowd
Guests of a JAR night
The crowd in red light

Credits

Jean Ivanov
Founder and organiser; logo, identity, posters and presentations
Andrey, Matvey, Aldiyar, Dana, Timur, Kirill, Ilya, Aziza, Dima
Organisation team