adidas TERREX × JILT
A poster standing at the trailhead above a mountain lake, and every post and artist reveal grown from it.
- Design & branding: Key visuals
- Design & branding: Posters
- Design & branding: Artist reveals
- Design & branding: Motion
The task
adidas TERREX and JILT took a music event up into the mountains. The communication had to sell both halves at once, the hike and the bass, and keep announcing artists without losing one look.
What we did
Jean Ivanov put the key visual into the landscape and built everything else from it: the static posts, the artist reveals and the motion loops. JILT / Panterra produced the event itself.
Credits
- Jean Ivanov
- Posters and artist announcements
- JILT / Panterra
- Event production